Early in his career, while attending university, Craig began working in media with network affiliated TV and radio stations. After graduating with two BAs he became marketing director at an international agency and production company. His responsibilities included managing advertising efforts in the U.S., Asia, Australia and Europe. Craig has worked for McCann-Erickson Advertising on franchise, retail and other accounts. He later became Senior Vice President with Western International Media where he established and grew a regional office. As head of an experienced staff of buyers he managed print, outdoor, radio and television campaigns for multiple companies in the mobile phone, software, skin care, nutrecuticals and other industries. Media revenues grew to multi-million dollar levels and he was responsible for planning and placing millions of advertising dollars.

Craig has built marketing and sales support organizations at three different companies. He has served as a mentor to new sales and business development individuals and transitioned private acquisitions into a public placement including making a major name change and market repositioning. He has utilized marketing database strategies for profiling customers and extracting ideal prospecting lists for outbound telesales and direct mail campaigns. In the past few years he managed the media for large and medium retail chains acquiring extensive experience in all advertising areas. He effectively managed media planning, research, production and placement both in electronic and print including pre-press and printing of advertising materials, catalogs, brochures, magazines and Web site development. He negotiated premium positions and favorable contracts in nearly all facets of media.

Craig brings to clients over thirty years of media, advertising, marketing and sales experience. His latest effort is guiding clients’ success by marrying traditional media with the new media marketing areas of PPC, SEO, email, video and social networking.