Rory has created some of the most memorable advertising icons on television, written songs for BB King, won tons of awards in every advertising category, often rejuvenating brands into billion dollar businesses. There isn't an advertising or marketing problem around that Rory can't solve or inject with valuable insight. Some of the highlights of his career include:

• » Launched the OneTouch Ultra blood glucose meter with TV Spots featuring BB King.
• » Created the OneTouch brand essence, tone of voice etc. through brochures, films, trade shows and Web work based around the line: "OneTouch changes everything".
• » Developed a Hispanic campaign for the Ultra meter featuring Jose Feliciano.
• » Created an international (Asia Pacific) campaign to introduce a new simple-to-use blood glucose meter to a very unsophisticated market. Today Ultra is a billion dollar global brand/product line.
• » Created direct marketing, advertising TV/mail for Puritan Bennett Sleep Apnea devices.
• » Developed marketing/sales materials for X-Stop Spinal Stenosis Surgical devices.
• » Created brand essence materials (Print/Video) for Biologics Delivery Systems, a stem cell cardiac delivery system.
• » Launched Sprint via the famous "Pin drop" commercial as the first Fiber Optic Phone Company.
• » Launched Infineon, a Siemens spin-off semi-conductor company.
• » The resulting global campaign tagged with the line "Never stop thinking." was successful in changing attitudes both inside and outside the company.