Tom Neveril is the president of Storybrand Consulting, a market intelligence firm in Santa Monica, California and a consultant at TWENTY20 Marketing. Tom’s experience as a brand strategist and market researcher has led to foundational insights about consumerism, communication and basic human nature. He has significant experience in business-to-business level strategic development, gathering pearls of wisdom from key industry constituents at every level, from wholesale delivery people to design engineers to chief executives at partner companies.

Tom’s pursuit of the analytical and creative field of brand and account planning began in 1994, landing at D’Arcy Masius Benton & Bowles. Over the next several years, he completed engagements for Blue Cross of California, MoneyGram, The Australian Tourism Commission, General Motors Corporate, Baskin-Robbins and then, on a global scale, with Gateway. Tom later moved on to Rubin Postaer & Associates where he refined his skills and contributed to sales growth of Honda automobiles in North America and beginning in 2000, he worked with DDB, Los Angeles. There he worked on various technology and web-related accounts, while leading account planning for Epson to build their printing and peripherals brand into new imaging product arenas. In late 2001, he began working with Michael Dunn at TWENTY20 Marketing as a brand strategist and researcher on categories including semiconductors, skin care, banking, finance, home furnishings and energy.

Tom’s articles and letters have appeared in publications including Quirk’s Marketing Research Review, Advertising Age and ADWEEK. Tom earned his BS in Marketing from the University of Illinois, Urbana-Champaign.